Creator 360 is a project aimed at addressing the challenge faced by content creators in building interactive communities. The platform focuses on facilitating communication through newsletters and fostering engagement within the community.
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As rapid growth of the creator economy, there should be a platform that empower creators to engage with their audience, update them about upcoming events, and evaluate their performance.
To create an intuitive and engaging platform that enables creators to effortlessly interact with their audience, update them about events, and analyze community performance.
- Financial Constraints
Limited budget for user research, preventing one-on-one interviews and testing.
- Remote Work
The project was conducted entirely remotely due to covid, posing challenges for in-depth local research.
- Technical Constraints
Technical constraints from client's side led to the exclusion of animations.
- Competitor Analysis
Thorough examination of direct competitors Luma and Getrev to identify their strengths, weaknesses, and unique features.
- Surveys
Due to lack of money and time surveys were conducted to get to know more about the user's pain points and their needs.
- Internet Research
Extensive exploration of online platforms, forums, and social media to understand the pain points faced by creators and their audience.
-Communication Challenges
Identified instances where creators expressed difficulty in effectively communicating updates to their audience
- Community Analysis
Discovered a common pain point regarding the lack of tools for creators to analyze and understand the performance of their community.
- Feedback Limitations
Found instances where creators expressed frustration at the lack of effective feedback mechanisms from their audience.
As a Content Creator named Sarah, I want a platform that empowers me to effortlessly connect with my audience, So that I can build a thriving community and keep them engaged with my content and events.
Acceptance Criteria -
1) Given that I am a content creator on "Creator 360," when I log in to the platform, then I should be greeted with an intuitive
dashboard highlighting key metrics and community updates.
2) Given that I want to update my audience about upcoming events, when I navigate to the event creation section, then I should
be able to easily input event details, schedule, and engage with my audience through event-specific communications.
3) Given that communication is key, when I want to send newsletters or community-wide announcements, then I should have a
user-friendly interface that allows me to draft, schedule, and send updates efficiently.
4) Given that I value feedback from my audience, when I post content, then I should have mechanisms to gather feedback, comments,
and suggestions directly from my community.
5) Given that personal branding is important for me as a creator, when I go to my profile, then I should have customization options
to reflect my brand and promote myself effectively.
6) Given that I want to understand how well my community is performing, when I access analytics, then I should receive insights
on engagement metrics, community growth, and overall performance.
7) Given that the platform has technical constraints on animations, when I interact with the platform, then the user interface should
be smooth and responsive, providing a seamless user experience.
8) Given that budget constraints limited the extent of user research, when I interact with the platform, then I expect the design to
incorporate insights from thorough internet research, including competitor analysis and surveys, to address common pain points
and align with user expectations.
9) Given that the platform evolves over time, when updates are rolled out, then I expect clear communication about new features
and improvements.
